Content marketers: what to do when you are accused of using AI

A client or an SEO audit has flagged published content as machine-written.

What is at stake

Retainers, and in some cases a demand for rework across a whole content library.

Your evidence position

Content calendars, briefs, keyword research and successive drafts all predate the accusation. If your team writes in a shared editor, the revision history is conclusive at the process level.

Do this first

Point at the brief and the drafts, not the finished page. Structured B2B copy is exactly the kind of writing detectors handle worst, which is worth saying once, calmly, with a citation.

The trap

An audit tool being treated as an authority. Ask what its false positive rate is and whether it has been validated.

Related pages that will help

Content marketer disputes usually turn on the same few things: what a detector actually claims about its own accuracy, which pieces of evidence survive scrutiny, and whether a contract put the risk on you. The pages below cover each.