Agencies and studios: what to do when you are accused of using AI

A client is questioning deliverables, or invoking an AI warranty clause in the master services agreement.

What is at stake

The account, plus every other client the story reaches. This is the highest-value dispute on this list.

Your evidence position

You control the process end to end: briefs, drafts, assigned writers, internal review. That means you can produce evidence per deliverable rather than per accusation, and you can change the contract going forward.

Do this first

Separate the two questions. Whether the work is good is a scope conversation. Whether a detector flagged it is a tooling question that does not belong in a payment decision.

The trap

Letting one deliverable become a precedent for the whole book of work. Fix the clause across every contract.

Related pages that will help

Agencies and studio disputes usually turn on the same few things: what a detector actually claims about its own accuracy, which pieces of evidence survive scrutiny, and whether a contract put the risk on you. The pages below cover each.