Copywriters: what to do when you are accused of using AI

A client believes ad copy, landing pages or email sequences were generated.

What is at stake

Short, high-value deliverables where the accusation can arrive before the invoice clears.

Your evidence position

Iteration. Copy is rewritten constantly and the versions usually survive in a doc, a project management tool, or email threads with the client. Those threads are also evidence that the client shaped the wording.

Do this first

Send the revision history and the email thread where the direction changed. It shows the copy being built, not delivered.

The trap

Short deliverables with almost no paper trail. A 40-word headline has little process to show, which is an argument for recording the process before you need it.

Related pages that will help

Copywriter disputes usually turn on the same few things: what a detector actually claims about its own accuracy, which pieces of evidence survive scrutiny, and whether a contract put the risk on you. The pages below cover each.